For indie builders

Find your users.
In the right places.
Every day.

Stride helps you figure out where your people hang out, then gives you the tools to show up there daily.

Join waitlist
The real problem

You know distribution matters.
But it keeps slipping.

🧭
No clarity
You want to do distribution but you don't know where to start or what to do today.
🪫
No momentum
One post feels pointless. So you skip it. Then skip it again tomorrow. The gap between building and launching keeps growing.
😬
Self-promo anxiety
Promoting yourself online feels uncomfortable. You'd rather let the product speak for itself — but it can't, because nobody knows it exists.
Your daily stride

Real channels. Real conversations.
One action, ready to tweak and post.

Today's stride — Reddit
Reply to an active r/SaaS thread
8 people are discussing CRM frustrations for small teams. Your product solves exactly this.
u/you · just now
We had the same issue at our previous startup. What worked was separating pipeline tracking from contact management entirely. I ended up building a lightweight tool for this — happy to share what I learned if useful.
1 Reply Share
6 day streak
Today's stride — Twitter/X
Quote-tweet a thread on small team workflows
@marcoseeker's thread on "tools I ditched in 2026" has 2.4k impressions and 40+ replies. Your product fits the gap they're describing.
You @yourhandle
This is the exact reason I started building [product]. Most CRMs assume you have a sales team. When it's just you, you need pipeline clarity, not pipeline management. Shipping the fix soon — DMs open if you want early access.
0 0 0 0
6 day streak
Today's stride — Indie Hackers
Comment on a "roast my landing page" post
@kellydev just posted their SaaS landing page for feedback. They're building in the same space.
you · just now
Clean layout. One thing — your hero says "manage contacts" but your screenshot shows pipeline stages. I'd lead with the pipeline angle, that's what hooked me when I was building something similar. The contact management positioning undersells what you've actually built.
6 day streak
Today's stride — LinkedIn
Post a build-in-public update
It's been 3 weeks since your last LinkedIn post. Your network has 340 connections in SaaS/startups.
You Building [product] · 1st Just now
Week 6 of building [product]. Biggest lesson so far: solo founders don't need a lighter CRM. They need a CRM that assumes there's no sales team. Every feature I've cut has been something that only makes sense with 3+ people. Shipping the waitlist this week.
Like Comment Repost
6 day streak
How it works

One task. Every day.
Your daily distribution habit.

Step 1

Share your product link

We look at what you're building, who it's for, and where they hang out. That's the only setup.

Step 2

Get your daily stride

Each day, one specific opportunity: the right channel, the context, and a draft ready to go.

Step 3

Review, tweak, post

Make it yours and hit publish. Done.

Step 4

Your strategy sharpens

See what's getting traction. Double down on channels that work, drop what doesn't. Your distribution gets smarter every week.

Built for builders

Not another marketing tool.
A daily distribution habit.

🎙️ Sounds like you, not a bot

Every draft matches your tone and your product. Not generic templates. Content you'd actually post.

🤝 Value-first, never spam

Every draft is written to contribute to the conversation first. No "check out my product" energy. Show up as a peer, not a promoter.

🔥 Streak mechanics

Don't break the chain. Daily streaks and weekly check-ins that make showing up feel like a game.

☕ Works alongside building

Fits into your morning routine. A daily distribution habit that doesn't need a marketing degree.

Stop building in silence.

Get your first stride the day we launch.